Izinhlelo zokusebenza ezintsha, izinto zokwakha ezinobungani bemvelo, amasampula amasampula amangalisayo, nezifutho ezingajwayelekile ziyavela ukuze kubhekwane namathrendi omthengi aqhutshwa ukusimama, amashifu okukhiqiza, kanye nenguquko eqhubekayo yedijithali.

I-Perfume, umkhiqizo owuphawu lomhlaba wobuhle, ihlezi izisungula kabusha ukuze iphindaphinde izinto ezintsha ezisijabulisayo. Ukucabanga kuhlala kubalulekile kule ngxenye yobuhle ekuqhubekeleni phambili njalo, njengoba kufakazelwa izibalo. Ngonyaka ka-2019, umhlaba wobuhle ufinyelele kuma-Euro ayizigidi eziyizinkulungwane ezingama-220 okuthunyelwe ukukhula okungama-5.0% uma kuqhathaniswa no-2018, (ukukhula okungu-5.5% ngo-2017) okungaphezu kuka-11% okunikezelwe kumakha. Ngo-2018, amakha aphelele afinyelela ku-$ 50.98 billion ngokukhula okungu-2.4% uma kuqhathaniswa no-2017. Eminyakeni eyishumi edlule, ku-2009, iphunga eliphelele likhuphuke ngo-3.8% vs. 2008 kuya ku-$ 36.63 billion.

Lokhu kukhula sekukonke emhlabeni wobuhle kukweleta okukhulu ekuthuthukisweni komkhakha wokunethezeka (+11% wokuthengisa ngo-2017), ukuthengiswa e-Asia (+ 10% yokuthengiswa kuka-2017), i-ecommerce (+ 25% yokuthengiswa kuka-2017), kanye nezokudayisa (+ 22% wokuthengiswa kuka-2017).Kusukela ngo-2018, imakethe yamakha emhlabeni ifinyelele ku-C ngokuqagela kwengxenye yokuqala ka-2019 okuholela ekukhuphukeni kabili kwaleli xabiso lemakethe eminyakeni emine ezayo!

Ukupakisha, okuyigugu eliyisisekelo lendawo yonke yobuhle, kudlala indima ebalulekile ekuqashelweni komkhiqizo noma umkhiqizo wezimonyo. Ngempela, kwezimonyo, inani lokumaketha lokupakisha lidlula kakhulu umsebenzi walo oyinhloko wokuvikela umkhiqizo. Lo mthelela wokumaketha wephakethe - uhlolwe ku-82% kuyo yonke imikhakha yezimboni - ukhuphukela ku-92% endaweni yonke yezimonyo. Amaphesenti aphezulu abalelwa ingxenye ethile kumthelela othile wezinto ezisetshenziswayo (ama-48% i-lever emisha yezimonyo) kanye namagama ahlotshaniswa nokupakishwa (20% i-lever emisha yezimonyo).

Ngamakha, ibhodlela lihlala liwuphawu olungenakugwemeka lokuqaphela iphunga elimnandi elaziwayo. Kodwa imikhiqizo emisha isifikile. Izinkanyezi ezaziwayo ezihlale zihlotshaniswa nephunga elimnandi manje sezinokuncintisana kosaziwayo abasha kanye "nendalo yabo eyenziwe ngomsiki" yemikhiqizo nemikhiqizo.

Manje, amabhodlela e-perfume endabuko ahlala ndawonye namaphakheji ngezinye izikhathi okungajwayelekile kakhulu, imingcele efiphaza phakathi kwemikhathi emisiwe kanye neveli. Kunoma yikuphi, amasu nezinto zokwakha kufanele zilandele umcabango wabadali!

Ukuqamba okusha emaphaketheni kufaka phakathi umumo nezinto zokwakha, nalo mbono ongenakugwema wokusimama kwemvelo, nawo okwabelwana ngawo ukuze kwenziwe.