Ubuhle ubuyile, kusho ucwaningo. Abantu baseMelika babuyela ebuhleni bangaphambi kobhubhane kanye nezinqubo zokuzilungisa, ngokusho kocwaningo olwenziweI-NCS, inkampani esiza imikhiqizo ukuthi ithuthukise ukusebenza kokukhangisa.

Okugqamile okuvela kuhlolovo:

• U-39% wabathengi base-US bathi bahlela ukuchitha imali eyengeziwe ezinyangeni ezizayo emikhiqizweni ethuthukisa ukubukeka kwabo.

• U-37% uthi uzosebenzisa imikhiqizo abayitholile ngesikhathi sodlame lwe-Covid.

• Cishe u-40% uthi bahlela ukwandisa imali abayisebenzisayo emikhiqizweni yezimonyo neyomuntu siqu

• Ama-67% acabanga ukuthi ukukhangisa kubalulekile ekuthonyeni ukukhetha kwabo kwemikhiqizo yobuhle/yokuzilungisa

• U-38% uthi uzothenga kakhulu ezitolo

• Ngaphezu kwengxenye—55%—yabathengi bahlela ukwandisa ukusetshenziswa kwabo kwemikhiqizo yobuhle

• U-41% wabathengi ubeka kuqala imikhiqizo yobuhle eqhubekayo

• Ama-21% afuna ukukhetha kwemikhiqizo ye-vegan.

“Amandla okukhangisa abonakala kakhulu kule miphumela yocwaningo, lapho u-66% wabathengi uthi uthenge umkhiqizo ngemva kokubona isikhangiso sawo,” kusho uLance Brothers, oyisikhulu esiphezulu semali engenayo, i-NCS (NCSolutions). “Manje yisikhathi esibalulekile sokuthi izinkampani zobuhle nezokunakekelwa komuntu siqu zikhumbuze abantu ngesigaba kanye nemikhiqizo okungenzeka ukuthi abathengi bayishiye ngemuva,” eqhubeka, wengeza, “Sekuyisikhathi sokuqinisa isidingo somkhiqizo njengoba wonke umuntu ezulazula emhlabeni wokuxhumana nabantu. lokho ‘ukubona ubuso nobuso’ hhayi nje ngekhamera.”

Yini Abathengi Abayihlelayo Ngokuthenga?

Ocwaningweni, u-39% wabathengi baseMelika bathi balindele ukukhulisa imali abayisebenzisayo emikhiqizweni yobuhle futhi abangama-38% bathi bazokwengeza abakuthengayo esitolo, esikhundleni sokuku-inthanethi.

Ngaphezu kwesigamu—ama-55%—abathengi bahlela ukwandisa ukusebenzisa kwabo okungenani umkhiqizo owodwa wobuhle.

• U-34% uthi uzosebenzisa insipho yezandla ngaphezulu
• I-deodorant engu-25% ngaphezulu
• 24% ngaphezulu i-mouthwash
• Ukugeza umzimba ngo-24%.
• 17% izimonyo ngaphezulu.

Osayizi Besivivinyo Bayadingeka—Futhi Ukusetshenziswa Kwemali Sekukonke Kuphezulu

Ngokusho kwe-NCS's CPG Purchase Data, imikhiqizo yosayizi wesivivinyo ibikhuphuke ngo-87% ngoMeyi 2021, uma kuqhathaniswa noMeyi 2020.

Ngaphezu kwalokho—ukuchitha imali emikhiqizweni ye-suntan bekuphakeme ngo-43% unyaka nonyaka.

Abathengi baphinde bachitha imali eningi ku-tonic yezinwele (+21%), isiqedaphunga (+18%), isifutho sezinwele nomkhiqizo wesitayela sezinwele (+7%) kanye nenhlanzeko yomlomo (+6%) yenyanga, uma kuqhathaniswa nonyaka odlule (Meyi. 2020).

I-NCS ithi, “Ukuthengiswa kwemikhiqizo yobuhle bekulokhu kukhuphuka kancane kusukela ekukhuphukeni kobhubhane ngoMashi 2020. Ngesonto likaKhisimusi ka-2020, ukuthengiswa kwemikhiqizo yobuhle bekukhuphuke ngo-8% unyaka nonyaka, kanti isonto lePhasika belikhuphuka. 40% unyaka nonyaka. Isigaba sesibuyele emazingeni ka-2019.”

Inhlolovo yenziwe phakathi kukaJuni 2021 nabaphenduli abangu-2,094, abaneminyaka engu-18 nangaphezulu, kulo lonke elase-US.