Esikhathini esithile kuze kube manje kulo nyaka, ingxenye yabantu emhlabeni iye yacelwa noma yayalelwa ukuba ihlale ekhaya, ishintsha indlela yokuziphatha yabathengi kanye nemikhuba yokuthenga.

Lapho sicelwa ukuba sichaze isimo sethu samanje, ochwepheshe bebhizinisi bavame ukukhuluma nge-VUCA - isifinyezo se-Volatility, Ukungaqiniseki, Ukuyinkimbinkimbi kanye Nokungaqondakali. Idalwe eminyakeni engaphezu kwengu-30 edlule, umqondo awukaze uphile kangaka. Umqedazwe we-COVID-19 uguqule imikhuba yethu eminingi futhi okuhlangenwe nakho kokuthenga kungenye ethinteke kakhulu. I-Quadpack ixoxisane namanye amakhasimende ayo omhlaba ukuze aqonde kangcono ukuthi yini ebangela 'okujwayelekile okusha' kwe-e-commerce.

Ingabe ulubonile ushintsho ekuziphatheni kwabathengi ngenxa yesimo se-COVID?

“Yebo, sikhona. Kusukela ngoMashi 2020, i-Europe yabonakala isesimweni sokushaqeka ngenxa yezinyathelo ebezingalindelekile nezishintsha impilo ezikhishwe ohulumeni. Ngokombono wethu, abathengi babeke phambili ukuthengwa kwezimpahla zegrosa ezifanele esikhundleni sokuchitha imali ezintweni ezintsha zikanokusho ngaleso sikhathi. Ngenxa yalokho, ukuthengisa kwethu ku-inthanethi kwehlile. Kodwa-ke, kusukela ngo-Ephreli ukuthengisa kwabuyela emuva. Ngokusobala abantu bafuna ukuxhasa izitolo zasendaweni namabhizinisi amancane. Umkhuba omuhle!” U-Kira-Janice Laut, umsunguli we-skincare brand cult. ukunakekela.

“Ekuqaleni kwale nkinga, sabona ukwehla okukhulu ekuvakasheni nasekuthengisweni kwabantu, njengoba abantu babekhathazeke kakhulu ngalesi simo futhi okwakubalulekile kubo kwakungekhona ukuthenga izimonyo. Esigabeni sesibili, salungisa ukuxhumana kwethu futhi sabona ukwanda kokuvakashelwa, kodwa ukuthenga bekuphansi kunokujwayelekile. Esigabeni sangempela, sibona ukuziphatha kwabathengi kufana kakhulu ngaphambi kwale nkinga, njengoba abantu bevakashela futhi bethenga ngenani elifanayo kunangaphambili. ” UDavid Hart, umsunguli kanye ne-CEO ye-make-up brand Saigu.

Ingabe usulishintshile isu lakho le-e-commerce ukuze liphendule “kokujwayelekile okusha”?

“Okubaluleke kakhulu kithina kule nkinga kube wukujwayelanisa ukuxhumana nokuqukethwe kwethu ukuze kuhambisane nesimo sangempela. Sigcizelele izinzuzo zokuzilungisa kwethu (hhayi izici) futhi sathola ukuthi amakhasimende ethu amaningi abesebenzisa izimonyo zethu ngenkathi enza amakholi evidiyo noma eya esitolo, ngakho sidale okuqukethwe okuthile kwalezi zimo ukuze sihehe amakhasimende amasha. .” UDavid Hart, umsunguli kanye no-CEO weSaigu.

Yimaphi amathuba e-e-commerce owacabangayo kulesi simo esisha?

“Njengebhizinisi elithembele ngokuyinhloko ekuthengisweni kwe-e-commerce, kodwa siyasibona isidingo esinamandla sokugxila ezintweni eziyisisekelo zokugcinwa kwamakhasimende: ukulandela izindinganiso eziphakeme zokuziphatha futhi udayise imikhiqizo emihle. Amakhasimende azokujabulela lokhu futhi ahlale nomkhiqizo wakho. " U-Kira-Janice Laut, umsunguli we-cult.care.

“Ushintsho emikhubeni yokuthenga yamakhasimende e-make-up, njengoba ukuthengisa kusenesabelo esiningi futhi i-e-commerce isalokhu iyingxenyana encane. Sicabanga ukuthi lesi simo singasiza amakhasimende ukuthi acabangele kabusha indlela athenga ngayo izimonyo futhi, uma sinikeza ulwazi oluhle, singathola amakhasimende amasha athembekile.” UDavid Hart, umsunguli kanye no-CEO weSaigu.

Sithanda ukubonga uDavid noKira ngokwabelana ngolwazi lwabo!